Step 1. Pick style and fabric
Arrange a time to sit down with one of our stylists to design your outfit that perfectly fits your body type. Choose from our ICONic styles and the finest Italian or British fabrics.
Step 2. Get measured
We take 33 individual measurements. We also take photographs of your posture and shoulder positions.
Step 3. Become ICONic
Receive your tailor made clothing within 4-6 weeks. Once you experience the difference, you'll never want to buy anything off-the-rack again.
